Benjamin Cruz has always been drawn to clean, cool, contemporary design. Through his travels in Europe, and particularly in France, he was inspired by the use of modern furnishings contrasted against classic French architecture. He was struck by how such complete opposite styles could live together in such a stylish manner in places such as museums, restaurants and hotels. As his design sensibility evolved, he added warmth via art, light, texture and touches of color to the mix to complete an inviting living environment. Benjamin began his design career in Los Angeles. After graduating from UCLA, he helped design, sell and market a high-end furniture collection. This exposed him to the design world of the Pacific Design Center as well as several trips to High Point, NC. A native of Southern California, in 1991 he moved to New York to pursue a career in advertising but never gave up on his passion for interior design. Throughout this time, he helped decorate various homes and was always up to date on the latest trends; reading shelter titles, visiting showrooms and attending industry trade shows. In 2006, he finally began his interior design career full time with projects in Manhattan and East Hampton. "The most important goal for me is for a client to enter a room and immediately feel visually pleased. If that is the first reaction, I've done my job well."